Edenvinne Beauty is a chain of retail stores which specializes in local beauty and grooming products. We currently house 100+ local beauty brands.

 Edenvinne Beauty was founded by Rearabetswe Dire after she was rejected by one of the biggest beauty retailor in South Africa. Like many other SMME’s that want to grow their brands and penetrate into the retail market. It became apparent that as local beauty business owners we were not going to get an opportunity to penetrate into the retail cosmetics sector that generates billions a year.

 Edenvinne Beauty is just not just a chain of retail stores but a community of local brands within the cosmetics sector that want to penetrate the retail sector that is worth billions in South Africa. Edenvinne Beauty increases the visibility and accessibility of local brands in prominent retail spaces.

Edenvinne Beauty elevates local brands through accessibility to a wide audience that is excited to physically engage with LOCAL PRODUCTS.

Our retail stores ONLY lists South African brands within the cosmetics industry. This includes and not limited to cosmetic products such as facial / skin care, body care, personal care, hair care, fragrances, hair grooming, male grooming products, cosmetic accessories and home accessories.
Our flagship retail store is situated in Menlyn Park Shopping Centre, which is the 2nd biggest mall in South Africa situated in Pretoria. Our second store is situated at Randburg square in Johannesburg.

Our in-store beauticians provide free skin and hair consultations and product recommendations according to your beauty concern to help you achieve your beauty goals.

 Edenvinne Beauty is an activate advocate of the #BuyLocal campgain.